Creating global prosperity without economic growth

How, on Earth

Flourishing in a Not-for-Profit World by 2050


How on Earth  is a book that will outline how a world economy based on not-for-profit business is possible, inevitable, necessary and viable. This book will highlight the newly emerging phenomenon of not-for-profit enterprises, which are distinct from charity-dependent non-profit organizations (in that they seek to be financially self-sufficient) and different from for-profit businesses (in that none of their profits are privatized, but instead every cent must be reinvested back into the business’s mission).HowOnEarth_FinalCover_Render-cropped

How on Earth will explore all of the incredible, powerful things that are happening within the sphere of not-for-profit enterprise. There are innovative not-for-profit businesses popping up all over the world in all kinds of diverse sectors, ranging from software development to health insurance, to construction and manufacturing, to food catering and retail.  The foundation for a not-for-profit economy is already being laid.

The book will explain the many reasons that not-for-profit businesses will out-compete their for-profit counterparts in the near future, such as: decreasing profit margins due to resource shortages; increased access to capital for not-for-profits; the higher level of flexibility in not-for-profit models; rising demand for ethical products; and the increasing desire that people have to work for purpose rather than private profit.

The book also explains why we must move to a system beyond the privatization of profit in order to survive and thrive and why no amount of technological or business innovation, within a framework of economic growth, will ever prove sustainable.  On a planet with biophysical limits, we already have a business model of “enough”.

After making the case for how not-for-profit business can create a more sustainable economy, How on Earth outlines a macroeconomic framework that illustrates how the Not-for-Profit World will work in terms of taxation, trade, employment and money. The book concludes with ways readers can support this shift, including resources for how to start, scale and sustain not-for-profit enterprises.

A Game-Changing Book

In addition to empowering a very diverse audience of post growth enthusiasts, How on Earth will make big waves in political economy spheres. It not only puts forth a vision for a better future rooted in current trends, but it also goes into detail as to how all of us can give these trends greater momentum. In essence, this book will take the world a big step closer to realizing a post growth economics that works for everyone.

How on Earth will be published in the autumn of 2014.  If you would like to pre-order the book, please visit our Celery page.


The strength of this book project is rooted in the power of people.

The nearly $21,000 we received through our crowdfunding campaign has made the development of How on Earth possible.  So, big thanks go out to everyone who contributed!

If you want to get involved or help with the book project in some way, please contact us at: info(at)postgrowth(dot)org.

(Book written by Donnie Maclurcan, Jennifer Hinton and the Post Growth Institute.  Book cover image by Until Sunday, )

For more information, check out the following resources:

Donnie Maclurcan’s presentation at the Sustainable Brands Conference in Philadelphia, September 2013 – ‘An Alternative Macro-economic Framework – How, on Earth?’ (12 mins)

Donnie Maclurcan’s talk outlining a macroeconomic framework based on not-for-profit enterprise at the Environmental Professionals Forum (Oct 2012) hosted by Net Balance.

(Audio Recording available here)

Donnie Maclurcan presenting on ‘Evolving to a Not-for-Profit World’ at the Institute for Resources, Environment and Sustainability, University of British Columbia