How, on Earth
How, on Earth? Flourishing in a Not-for-Profit World by 2050
An alternative macro-economic framework (in progress, to be published 2013)
by Donnie Maclurcan, Jennifer Hinton and the Post Growth Institute
Donnie Maclurcan’s talk outlining a macroeconomic framework based on not-for-profit enterprise at the Environmental Professionals Forum (Oct 2012) hosted by Net Balance.
(Audio Recording available here)
On the back of recent innovations, new possibilities are emerging for a world in which every business has, as its primary objective, the fulfilment of social needs. In this book, Donnie Maclurcan and the Post Growth Institute will present a bold, yet measured proposal for a system that transcends current economic frameworks – a Not-for-Profit World – founded on a not-for-profit enterprise model.
Maclurcan and colleagues begin by exploring the underestimated and often misunderstood nature of the ‘not-for-profit model’ for businesses (as distinct from the ‘non-profit’ model), whilst simultaneously showing the simple steps existing not-for-profits can take to become more entrepreneurial. Maclurcan and the team present the vital, inherent characteristics – such as greater budgetary freedom due to the absence of shareholder liabilities – that make the not-for-profit model so appealing; incentives that offer strategic transitions to the not-for-profit model for small and multinational businesses alike. Coupled with this is a bold, yet logical hypothesis: due to consistently falling profit margins, rising costs spurned by resource constraints and the innovative nature of open innovation (more closely tied to not-for-profit enterprises), there will come a point in the near future where for-profit companies will no longer be competitive compared to their equivalent not-for-profit enterprises.
To ground the work more fully, The Post Growth Institute’s model investigates the complex nature of finance in a globalising world. Detailed arguments are presented for why the shift to a Not-for-Profit World makes sense, as well as a detailed account of what the transition entails. Solid evidence is presented that anything other than a macro-economic approach beyond growth spells decline for human civilisation.
Here is an economic framework that is simultaneously sustainable, feasible, desirable and realistic.
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